Harrison Unit 1 Prep

Types of research: Qualitative: Focus groups ( Primary ) Interviews ( Primary ) Reviews ( Secondary ) Quantitative: Questionnaire ( Primary ) Internet ( Secondary ) Books ( Secondary ) Primary Research - New research, carried out to answer specific issues or questions. Secondary Research -   Makes use of information previously researched for other purposes and publicly available. Qualitative Data - Typically descriptive, in-depth data used to find out how people think about a given product. Open ended questions. Quantitative Data -   Data that can be measured numerically. Close ended questions (Yes/No). Common example is the Likert Scale - Responses from strongly agree to strongly disagree.

Mainstream vs Niche Mainstream will have a mass target audience based off of groups and cultures Niche will have a specialist interest in that product that will have a small audience, they will fall into a specific demographic  Narrowcasting: Aiming programmes at specific and specialist audiences as opposed to broadcasting to "mass" audiences. Chris Anderson: The Long Tail Theory Devised by Chris Anderson of Wired magazine First published 2004, then as a book in 2009 Concerns mass vs niche products and audiences Demographics and  Psychographics : Demographics In which media producers study the breakdown of their target audiences based on variables in age, ethnicity, gender, economic status/class, level of education, hobbies and interests, and lifestyle choices. Psychographics Profiling of audiences based on personal beliefs, values, interests, and lifestyle. What Are Psychographics? Psychographics are kind of lik

Key Terms: Advertising - Payments from brands in return for the placement of promotional material on pages or during production - could be in the form of commercial breaks, or via product placement. Digital Advertising: Display Ads Social Media Search Engine Marketing (SEM - Cookies) Native Ads Remarketing/Retargeting Video Ads Email Marketing  Traditional Advertising: Billboards  TV adverts  Magazines Posters  Above-the-line Advertising: Where mass media is used to promote brands. Conventional - Obvious and in your face. My Media Consuption:   

10 Doctor Who Production Roles from the Credit Scene: Production Secretary - C oordinates the various groups and personnel that come together in filmmaking to a movie and video  production  to make a television show. Script Executive -  are responsible for finding and developing stories and screenplays that will make successful films. Camera Operator - T he person designing the lighting is the cinematographer or director of photography Grip - They  work closely with the camera department to provide camera support, especially if the camera is mounted to a dolly, crane, or in an unusual position, such as the top of a ladder. Gaffer - I n the motion picture industry and on a television crew is the head electrician, responsible for the execution of the lighting plan for a production. Best Boy - B est boy electric and best boy grip. They are assistants to their department heads, the gaffer and the key grip. Electricians - AKA The Gaffers helpers Focus Pullers - A focus puller, or 1

Genre and Audience Pleasures: Rick Altman argues that genre offers audiences a set of pleasure: Emotional Pleaures: How does the text make you feel? - Happy, sad, nostalgic etc. Visceral Pleasures: Gut responses such as excitement, fear, laughter. Intellectual Pleasures Does it make the audience think? Sounds: Starts with loew brass instruments  Chabges to flutes and higher woodwind Voices over the top of the backround music Whistles Computer sounds Carnival music Calm music in the backround Diegetic sounds - people talking  Non-diegetic sounds - sound effects, instruments Narration voice - non-diegetic  Cinematogrophy of Doctor who scene: Shots: First Scene - Two Shot, it shows facial expresions, body language, the setting and the two main characters. Second Scene - Long Shot, showing whole bodies of multiple people. They show case the jobs and inportance of certain people Next Shot - Zoomed in shot from previous, showing the people steping out

Setting Green sky, bright sun  Vibrant colour - Colour palette - Suggets aliens/new planet - time of day - heading into danger - darkness.  Sandy beach - Shows different locations throughout the programme and could get your attention - coode to say its the end.  Houses - Create a  home feeling and environment - audience can relate to it. Stones and rocks - Shows a different type of place to what the audience would usually see. Creates mystery of why hes there. Costumes Long coat throughout -  Could show authority and main character in the programme. Make-up Not too much to be seen in trailer Props Old cars – 70s - Could potentially show traveling back in time to an old time frame. Horses - Could show a quick get away from potential danger or trying to get to a locations in a quick amount of time. Lightin

Technological Convergence: TC allows audiences to acess media content from mulitple platforms on one device. it involves the coming togther of information and communition techmp;pgies to create new ways of producing and distributing products and services to media audiences. E.G. A Smartphone Web 2.0: The Dot.com boom 1998-2001 was a huge rise on the number of internet-based companies. There was then a shift from Web 1.0 to Web 2.0. It was the possibility of 'staying' online and interacting online which really changed things. Web 2.0 site allows users to interact and collaborte with each other in a social media dialogue as creators ( Prosumers ) of user-generated content. It shapes the relations of public/private, work/non-work, home/outside home. Mobile phones enhance social connections that have always existed. How then is social networking different from more ancient forms of networking? The major difference is the fact that the messaging services now