Skip to main content

Web 2.0 and Technological Convergence

Technological Convergence:
TC allows audiences to acess media content from mulitple platforms on one device. it involves the coming togther of information and communition techmp;pgies to create new ways of producing and distributing products and services to media audiences. E.G. A Smartphone

Web 2.0:
  • The Dot.com boom 1998-2001 was a huge rise on the number of internet-based companies.
  • There was then a shift from Web 1.0 to Web 2.0.
  • It was the possibility of 'staying' online and interacting online which really changed things.
Web 2.0 site allows users to interact and collaborte with each other in a social media dialogue as creators (Prosumers) of user-generated content. It shapes the relations of public/private, work/non-work, home/outside home. Mobile phones enhance social connections that have always existed.

How then is social networking different from more ancient forms of networking?

The major difference is the fact that the messaging services now are instant and are possible from anywhere in the world. This has changed from letters and postcards to facetime and social-media platforms.

Impact of online distrubution:

Music and television can now be downloaded and streamed meaning you can take it anywhere and watch anywhere.

Simulcasting
When a media product is broadcast both online and via traditional medium at the same time. In Television terms, it could refer to programme being broadcast on two different channels.

LoveFilm
Acquired by Amazon in 2011, the service had reached 2 million subs. It had 70,000 films and games which you could download or receive a DVD. Postal service ended on 23 Feb 2009.

Narrowcast
Television Channels that distrubute special interests (Niche) content. Man U TV.

Below-the-line advertising
The distribution of phamphlets, sticker, promotions at the point of scale - Not as exposed.

Comments

Post a Comment

Popular posts from this blog

Barb Data Analysis

Post a Comment
Read more

Kerrang! Magazine - Ownership

Ownership: As of April 2017, Kerrand! Magazine, webdsite and music awards was sold by Bauer Media Group to Wasted Talent, formerly Mixmag Media. Bauer Media will retain the rights in the UK and Europe "to continue broadcasting Kerrang! radioand Kerrang! TV". Perkins said that it was important to keep Kerrang ! in print "as the soul of the brand". Moving Kerrang ! from a weekly to a monthly made sense as it was a better use of editorial resources. "It doesn’t need to be a weekly because news in this area has gone digital. If you’re in LA, Kerrang! is a really well-loved [digital] brand.” Kerrang ! "has been suffering" by putting a lot of its resources in "a relatively low-production, weekly print magazine in the UK”. History of Ownership: 1981 – published as a one-off supplement in Sounds newspaper Initially, it was launched monthly, before going fortnightly; in 1987, it went weekly. Originally owned by United Ne...
Post a Comment
Read more

Research Data

Types of research: Qualitative: Focus groups ( Primary ) Interviews ( Primary ) Reviews ( Secondary ) Quantitative: Questionnaire ( Primary ) Internet ( Secondary ) Books ( Secondary ) Primary Research - New research, carried out to answer specific issues or questions. Secondary Research -   Makes use of information previously researched for other purposes and publicly available. Qualitative Data - Typically descriptive, in-depth data used to find out how people think about a given product. Open ended questions. Quantitative Data -   Data that can be measured numerically. Close ended questions (Yes/No). Common example is the Likert Scale - Responses from strongly agree to strongly disagree.
Post a Comment
Read more