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Barb Data Analysis




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Research Data

Types of research: Qualitative: Focus groups ( Primary ) Interviews ( Primary ) Reviews ( Secondary ) Quantitative: Questionnaire ( Primary ) Internet ( Secondary ) Books ( Secondary ) Primary Research - New research, carried out to answer specific issues or questions. Secondary Research -   Makes use of information previously researched for other purposes and publicly available. Qualitative Data - Typically descriptive, in-depth data used to find out how people think about a given product. Open ended questions. Quantitative Data -   Data that can be measured numerically. Close ended questions (Yes/No). Common example is the Likert Scale - Responses from strongly agree to strongly disagree.
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Film Analysis

Verisimilitude: How real the world of the story appears to the audience - e.g. is it believable Diegesis/Diegetic world: The world in which the film takes place Juxtaposition: Placing one object next to another to create meaning Narrative theory: Theories that categorise narratives and find features to common to them  Binary opposition: A nebular opposition (also binary system) is a pair of related terms or concepts that are opposite in meaning. Binary opposition is the system by which, in language and thought, two theoretical opposites are strictly defined and set off against one another. E.G. James Bond and Franz Oberhauser.    Propp's Charater types: James Bond The villian - Franz Oberhauser The helper - Q The princess or the prize - Madelein Swann Her father - N/A The donor - Moneypenny The hero - James Bond The false hero - N/A The dispatcher - Q and Moneypenny  Todorov's Equilibrium Theory: Equilibrium  Distruption of equ...
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