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Research Data

Types of research:

Qualitative:
  • Focus groups (Primary)
  • Interviews (Primary)
  • Reviews (Secondary)
Quantitative:
  • Questionnaire (Primary)
  • Internet (Secondary)
  • Books (Secondary)
Primary Research - New research, carried out to answer specific issues or questions.
Secondary Research -  Makes use of information previously researched for other purposes and publicly available.

Qualitative Data - Typically descriptive, in-depth data used to find out how people think about a given product. Open ended questions.
Quantitative Data -  Data that can be measured numerically. Close ended questions (Yes/No). Common example is the Likert Scale - Responses from strongly agree to strongly disagree.


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