Harrison Unit 1 Prep

Analyse how mise-en-scene elements contributed to the construction of stereotypes in media product you have studied(15). mise-en-scene: Costume  Lighting  Setting/location Make-up Props Characters Stereotypes: Gang Culture -- negative representation.  This confirms to the stereotype because in the sequence they are the ones who start to fight. They are dressed is baggy clothes and look rather run down. They also start the fight in the bathroom, which is a place where there are no cameras and a lot of illegal actions can go down. Old vs Young -- Levi-Strauss: Binary opposition.  Old: stereotypically weak/old/incapable Young: Stereotypically strong/fit  This is challenged in this sequence because you would expect the younger group to win the fight. However, in this instance the older generation with the fight. Asian Representation Stereotypically a good fighter/clever person  Doesn't conform to the stereotype as they lose th...

Verisimilitude: How real the world of the story appears to the audience - e.g. is it believable Diegesis/Diegetic world: The world in which the film takes place Juxtaposition: Placing one object next to another to create meaning Narrative theory: Theories that categorise narratives and find features to common to them  Binary opposition: A nebular opposition (also binary system) is a pair of related terms or concepts that are opposite in meaning. Binary opposition is the system by which, in language and thought, two theoretical opposites are strictly defined and set off against one another. E.G. James Bond and Franz Oberhauser.    Propp's Charater types: James Bond The villian - Franz Oberhauser The helper - Q The princess or the prize - Madelein Swann Her father - N/A The donor - Moneypenny The hero - James Bond The false hero - N/A The dispatcher - Q and Moneypenny  Todorov's Equilibrium Theory: Equilibrium  Distruption of equ...

Who are Universal: Universal Pictures  (also known as  Universal Studios ) is an American film studio owned by   Comcast  t hrough the Universal Filmed Entertainment Group division of its wholly owned subsidiary NBCUniversal.   Jurassic World, which was released in2 2015. The film profited $651,925,506 in the North American Box office. It is also the highest-grossing film worldwide, profiting $1,648,493,208. Top 5 movies:   1 2015 Jurassic World $1,648,893,208 2 2015 Furious 7 $1,518,722,794 3 2018 Jurassic World: Fallen Kingdom $1,304,866,322 4 2017 The Fate of the Furious $1,234,908,020 5 2015 Minions $1,162,781,621 Links with other media companies: As they are a parent compnay they own and work with many other companies such as: Illumination, United International Pictures, Focus Features, Universal Orlando, Working Title Films.

Hypodermic Needle Theory: Theorises that audiences are essentially passive, and will readily absorb messages relayed to them by the media This means that, after watching a violent horror film, or playing a POV shooter, audience memebers will be negatively influenced  This presupposes that audiences are passive active (they make sense of media message through personal and social contexts) Moral Panic and Folk Devils: In 1972, Stanley Cohen developed the moral panic theory, this encompassed ideas of folk devils in society. Moral Panic: When "a condition, episode, person or group of persons emerges to become defined as a threat to societal values and interests". His research was based on the mods and rockers in the 1960s, but have since been applied to the media. The Stages of Moral Panic: Someone, something or a group are defined as a threat to social norms or community interests The threat is then dedicated in a simple and recognisable symbol/form b...

Types of research: Qualitative: Focus groups ( Primary ) Interviews ( Primary ) Reviews ( Secondary ) Quantitative: Questionnaire ( Primary ) Internet ( Secondary ) Books ( Secondary ) Primary Research - New research, carried out to answer specific issues or questions. Secondary Research -   Makes use of information previously researched for other purposes and publicly available. Qualitative Data - Typically descriptive, in-depth data used to find out how people think about a given product. Open ended questions. Quantitative Data -   Data that can be measured numerically. Close ended questions (Yes/No). Common example is the Likert Scale - Responses from strongly agree to strongly disagree.

Mainstream vs Niche Mainstream will have a mass target audience based off of groups and cultures Niche will have a specialist interest in that product that will have a small audience, they will fall into a specific demographic  Narrowcasting: Aiming programmes at specific and specialist audiences as opposed to broadcasting to "mass" audiences. Chris Anderson: The Long Tail Theory Devised by Chris Anderson of Wired magazine First published 2004, then as a book in 2009 Concerns mass vs niche products and audiences Demographics and  Psychographics : Demographics In which media producers study the breakdown of their target audiences based on variables in age, ethnicity, gender, economic status/class, level of education, hobbies and interests, and lifestyle choices. Psychographics Profiling of audiences based on personal beliefs, values, interests, and lifestyle. What Are Psychographics? Psychographics are kind of lik...