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News Papers

Ownership:




 
Marketing and distribution:
  • The last printed edition of The Independent was published on Saturday 26 March 2016, leaving only its digital editions.
  • The current guise of the newspaper is the Indy100
  • The I was also launched as a competitor for free papers. Originally a sister newspaper to The Independent, it cost only 20p when first published. However, it is now owned by JPIMedia.
Role of IPSO:
  • Independent Press Standards Organisation
  • Introduced 2014, replacing the Press Complaints Commission (PCC).
  • They regulate the content of all press (newspaper) and magazine copy.
 
Stuart Hall: Preferred/Negotiated/Oppositional:
  • Preferred Reading – This is when audiences respond to the product the way media producers want/expect them to.
  • Negotiated Reading – This is when a member of the audience partly agrees with part of the product .e.g Film, documentary, TV programme.
  • Oppositional Reading – This is when the audience are in complete disagreement with the product’s message or setting.

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