Kerrang! Magazine - Ownership

Ownership:

As of April 2017, Kerrand! Magazine, webdsite and music awards was sold by Bauer Media Group to Wasted Talent, formerly Mixmag Media.

Bauer Media will retain the rights in the UK and Europe "to continue broadcasting Kerrang! radioand Kerrang! TV".

Perkins said that it was important to keep Kerrang! in print "as the soul of the brand". Moving Kerrang! from a weekly to a monthly made sense as it was a better use of editorial resources.

"It doesn’t need to be a weekly because news in this area has gone digital. If you’re in LA, Kerrang! is a really well-loved [digital] brand.” Kerrang! "has been suffering" by putting a lot of its resources in "a relatively low-production, weekly print magazine in the UK”.

History of Ownership:

1. 1981 – published as a one-off supplement in Sounds newspaper
2. Initially, it was launched monthly, before going fortnightly; in 1987, it went weekly. Originally owned by United Newspapers
3. 1991 – sold to EMAP
4. 2008 – sold to Bauer Media
5. 2017 – sold to Wasted Talent

Bauer Media own Kerrang! radio
Wasted Talent own Kerrang! magazine 
Box Plus Network own Kerrang! TV 

Explain three ways that online media technologies can be used to enhance traditional advertising methods. You must use real media products/examples to support each of your answers:

"Kerrang!" have enhanced there traditonal forms of advertising through the uses of social media such as FaceBook. This form of social media has a very large target audience which can share the page, meaning that the follwoers of the page are promoting the page themselves which in turn boosts the promotion of the company and the page which is likely to gain more engagments with the page.

Another form of new advertising is YouTube. The movie 'Frozen' (2013) used this very successfully on the run up to the movie coming out and have used it very successfully even after the movie has been out for 5 years. They did this by adding trailers which would be a form of viral marketing for there movie as it has millions of people that go on YouTube every day.

Lastly, BBC use synergy to promote their radio stations such as BBC Radio 1 on their website and BBC Iplayer.

Diversification:
How a product changes itself across other media platfroms - E.G. Kerrang! magazine, Kerrang! radio and Kerrang! TV

Bauer Media Conglomerate:

1. Kerrang! Radio
2. MOJO Magazine
3. Kiss FM
4. Magic 
5. Empre Magazine

Masthead - The black backround makes the yellow pop out more on the front cover. There are 6 main colours on the front of the magazine which help to make the important bits stand out.