Heart FM Radio

Different Platforms:

1. AM (Amplitude Modulation)
2. FM (Frequency Modulation)
3. DAB (Digital Audio Broadcasting)
4. Dedicated station's website

Ownership:

Heart is the UK's most popular commercial radio brand, built on a winning formula of feel good music and an all-star cast of presenters. Heart targets 25-44 year olds reaching 9.7 million listeners every week on air.

Heart is a radio network of 22 stations owned by Global. 19 of Heart's 22 channels are owned by Global. The other three - Hearts Herts, North Wales and Yorkshire - are owned by Communicorp and operated under a franchise agreement.

Above the line - Traditional Advertising:
Billboards

Website:

• How is sponsorship used across the webite?

• How can listeners access the station?

Jingles:

A jingle is a short slogan, verse or tune desinged to be easily remembered, and is especially used in adversting.

These add to a product's overall brand identity - the elements that distinguish it for the consumer.

Key terms:

Mode of address:

The way in which media prodcut speaks to, or attracts, its audience.

Sound Motif:

A sound effect or combination of sound effects associated with a particualr setting, situation, character or idea.

Ident:

A short piece of audio or audio-visual content produced by radio or television station to identity themselevs on air.

  

RAJAR and Audiences:

RAJAR - Radio Joint Audience Research. Is the offical body in charge of measuring radio audience in the UK. It is jointly owned by the BBC anf the Radiocentre on behalf of the commercial sector.

The infographic shows that whilst the radio is still a very strong and prominate way of listening to the broadcasting company the TV and and online platforms are a valid way of listening to the broadcasting channel. However, due to ease of access and majority of people having acess to the online portal, there is still a larger majority listening via that platform.

Heart's core audience is aged between 25-44. In fact, 41% of listeners can be found within this age range.
The majority of listeners are female (59%) but both men and women who love Heart and are used to juggling their busy lives.
Heart is one of the most popular commercial radio brands in the UK. 9.7 million listeners tune in to Heart each week. 
Heart London now reaches 1.4 million people every week for a total of 7.8 million hours.
Heart London Breakfast with Jamie & Emma now reaches 652,000 listeners every week for a total of 1.6 million hours.