Skip to main content

Secotion 1: Ownership

PSB (Public Service Broadcasting):
  • PSB means that the programmes are made FOR the public. There are no ads.
  • PSB generally trasmit programming that aims to improve society by informing the viewers
  • PSB service broadcasters also strive to entertain their viewers
  • The BBC is a PSB
  • Remit - The responsibility of a programme
  • BBC Remit - To inform, educate and entertain 
  • "To reflect the UK, its culture and values to the world" - BBC
Funding:
  • 75% of the BBC's funding comes from the licence fee (Currently costs £147 for a colour and £49.50 for a black and white TV Licence.
  • The remaining income comes from commercial activities such as - Worldwide sales of its programmes, Publications such as Radio Times and good food ect.
Structure of the BBC:
  • The BBC is a Cross-Media organisation - one of the largest in Europe
  • This means it is vertically and horizontally integrated
  • Vertical Integration - The media company  has the ability to control the production, distribution and exchange (conumption) of a product. e.g. Diseny - the own everything they use
  • Horizontal Integration - The media company has a number of subsidiary companies that are used to support the marketing products 
BBC Case Study: Doctor Who

Horizontal integration on the BBC website as they are promoting other programmes which they feature.  

Synergy:
  • Companies that are both vertically and horizontally integrated are able to create synergy across their output
  • This means that they use other programmes to help promote their programme.
  • Online and Social Media services - through the BBC website and Twitter feed
  • Print media and print advertising - through the Radio Times magazine publication 
  • TV channels - The show can be advertised across the different channels (BBC1, 2 and Radio 1)
  • Merch - A range of Doctor Who merch is availabole to buy
  •  
Time Shifting:
Recording of a programme that is watched or listened to after the live broadcast by the parent company. E.G. Sky +1. 

Comments

Post a Comment

Popular posts from this blog

Barb Data Analysis

Post a Comment
Read more

Kerrang! Magazine - Ownership

Ownership: As of April 2017, Kerrand! Magazine, webdsite and music awards was sold by Bauer Media Group to Wasted Talent, formerly Mixmag Media. Bauer Media will retain the rights in the UK and Europe "to continue broadcasting Kerrang! radioand Kerrang! TV". Perkins said that it was important to keep Kerrang ! in print "as the soul of the brand". Moving Kerrang ! from a weekly to a monthly made sense as it was a better use of editorial resources. "It doesn’t need to be a weekly because news in this area has gone digital. If you’re in LA, Kerrang! is a really well-loved [digital] brand.” Kerrang ! "has been suffering" by putting a lot of its resources in "a relatively low-production, weekly print magazine in the UK”. History of Ownership: 1981 – published as a one-off supplement in Sounds newspaper Initially, it was launched monthly, before going fortnightly; in 1987, it went weekly. Originally owned by United Ne...
Post a Comment
Read more

Research Data

Types of research: Qualitative: Focus groups ( Primary ) Interviews ( Primary ) Reviews ( Secondary ) Quantitative: Questionnaire ( Primary ) Internet ( Secondary ) Books ( Secondary ) Primary Research - New research, carried out to answer specific issues or questions. Secondary Research -   Makes use of information previously researched for other purposes and publicly available. Qualitative Data - Typically descriptive, in-depth data used to find out how people think about a given product. Open ended questions. Quantitative Data -   Data that can be measured numerically. Close ended questions (Yes/No). Common example is the Likert Scale - Responses from strongly agree to strongly disagree.
Post a Comment
Read more