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Showing posts from December, 2018

COD and Video Games

Franchising Activision also franchises the Call of Duty brand to a number of different companies. Merchandise includes action figures, comic books and card games.  

Heart FM Radio

Different Platforms: AM (Amplitude Modulation) FM (Frequency Modulation) DAB (Digital Audio Broadcasting) Dedicated station's website Ownership: Heart is the UK's most popular commercial radio brand, built on a winning formula of feel good music and an all-star cast of presenters. Heart targets 25-44 year olds reaching 9.7 million listeners every week on air. Heart is a radio network of 22 stations owned by Global. 19 of Heart's 22 channels are owned by Global. The other three - Hearts Herts, North Wales and Yorkshire - are owned by Communicorp and operated under a franchise agreement. Above the line - Traditional Advertising: Billboards Website: How is sponsorship used across the webite? How can listeners access the station? Jingles: A jingle is a short slogan, verse or tune desinged to be easily remembered, and is especially used in adversting. These add to a product's overall brand identity - the elements that distinguish it for

News Papers

Ownership:   Marketing and distribution: The last printed edition of The Independent was published on Saturday 26 March 2016, leaving only its digital editions. The current guise of the newspaper is the Indy100 The I was also launched as a competitor for free papers. Originally a sister newspaper to The Independent , it cost only 20p when first published. However, it is now owned by JPIMedia . Role of IPSO: Independent Press Standards Organisation Introduced 2014, replacing the Press Complaints Commission (PCC). They regulate the content of all press (newspaper) and magazine copy.   Stuart Hall: Preferred/Negotiated/Oppositional: Preferred Reading – This is when audiences respond to the product the way media producers want/expect them to . Negotiated Reading – This is when a member of the audience partly agrees with part of the product . e.g Film, documentary, TV programme . Oppositional Reading – This is when the audience are in complet