Ownership: Marketing and distribution: The last printed edition of The Independent was published on Saturday 26 March 2016, leaving only its digital editions. The current guise of the newspaper is the Indy100 The I was also launched as a competitor for free papers. Originally a sister newspaper to The Independent , it cost only 20p when first published. However, it is now owned by JPIMedia . Role of IPSO: Independent Press Standards Organisation Introduced 2014, replacing the Press Complaints Commission (PCC). They regulate the content of all press (newspaper) and magazine copy. Stuart Hall: Preferred/Negotiated/Oppositional: Preferred Reading – This is when audiences respond to the product the way media producers want/expect them to . Negotiated Reading – This is when a member of the audience partly agrees with part of the product . e.g Film, documentary, TV programme . Oppositional Reading – This is when the audience ...